Online Brand Protection Strategies for Luxury & Fashion

Online Brand Protection for Luxury & Fashion

Watches and Accessories

Watches are among the most widely counterfeited luxury goods in the world. According to the Economic Co-operation and Development (OECD), Switzerland alone loses $2 billion in annual revenue to the sale of counterfeit Swiss watches. While China serves as the top source country for the production of counterfeit watches, consignment stores all over the world carry counterfeit watches, with only a small fraction being seized by customs and law enforcement.

The difficulty in controlling physical shipments of counterfeit watches makes online investigations and takedowns critically important, as shipments are often carried out in response to orders placed online. In recent years, the problem has increased due to the prominence of social media influencers who encourage their followers to purchase counterfeit watches and accessories.

Authentix Online Brand Protection for luxury and fashion monitors major global marketplaces and social media platforms for counterfeit watches and targets counterfeiters through both online product takedowns and physical investigations. We represent several of the world’s major luxury watch, jewelry, sunglasses, handbag, and wallet manufacturers and are well versed in the specific challenges of online brand protection for the luxury fashion industry.


Apparel and Footwear

Counterfeit footwear and apparel make up a major share of the global counterfeit trade, with some estimates projecting that up to 10 percent of all branded goods may be counterfeit. There is a wide range of types of counterfeit apparel that may be posing a problem for your brand, from the use of labels in violation of trademark law, to the use of popular characters from films and television shows in violation of copyright law, to the reproduction of signature logos and patterns in violation of industrial design law.

The Authentix Online Brand Protection team carefully monitors major global marketplaces and social media platforms for counterfeit clothing and footwear and our experts work to enforce the intellectual property rights of well-known international brands through investigations and takedowns. Our leads have resulted in civil litigation and criminal enforcement actions, where we assist through our offices and networks worldwide.

Authentix respects your brand’s devotion to delivering high quality and creative products to your customers. That is why the world’s leading luxury and fashion brands entrust their online brand protection needs to us.

Authentix offers luxury and fashion brands an integrated brand protection solution that includes:

  • brand monitoring & online enforcement
  • intelligence services including test purchases, 020 investigations and market intelligence
  • offline investigations

Our innovative brand-protection solutions help our clients prevent business losses from counterfeit luxury goods and counterfeit fashion. Our unique perspective and deep understanding of IP law and licensing is guaranteed to provide the protection your luxury and fashion brand needs.

Online Brand Protection Solutions For Your Luxury or Fashion Brand

To learn how Authentix can help you with online brand protection for luxury and fashion, schedule a consultation today. As an industry leader in brand protection and authentication, we’re here to help you ensure the integrity of your luxury or fashion brand through custom online brand protection solutions.


Back To Top