By Bharat Kapoor, Vice President, Online Brand Protection, Authentix This Authentix article has been published as a part of the Asia Video Industry Association’s Asia…
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Online Brand Protection
Mapping Counterfeiting Threats and Formulating Enforcement Strategies in the Online World of Pharmaceuticals: A Case Study
Introduction and Initial Assessment When anti-counterfeiting investigations result in criminal actions on the ground, they are often thought of as examples for successful enforcement. However,…
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Next Generation Authentication Technologies to Secure Your Supply Chain
Modern supply chains are increasingly vulnerable to counterfeit goods, which not only harm brand reputation and lead to significant financial losses but also pose risks…
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Safeguarding Your Brand: How Authentix’s Onboarding Process Leads the Way in Online Brand Protection
In the fast-paced world of e-commerce, protecting a brand’s intellectual property (IP) and reputation is more critical than ever. Trademark and design counterfeiting, lookalike products,…
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When Do Dupes Dupe? The Challenges of Taking Down Copycat Products from Online Platforms
In In recent years, a major problem confronting brand owners has been the rise of “dupe” products on online platforms. Driven by millennial and Gen…
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Winning the Battle Against Counterfeit Apparel
In the retail and fashion industry, originality and brand loyalty are everything. With the quantity and quality of counterfeit products on the rise, the need…
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AI-Generated Visual Content and IP Challenges
This Authentix article has been published as a part of the Asia Video Industry Association's Asia Video Report 2025. To learn more, please visit their…
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Does the Arrest of Telegram Founder-CEO Pavel Durov have any Implications for IP Owners?
By Bharat Kapoor, Vice President, Online Brand Protection, Authentix Pavel Durov Arrest and Telegram Investigation Background of the Arrest The arrest of Pavel Durov, the…
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Protect Your Brand and Content Rights with Online Brand Protection
Authentix Online Brand Protection combines cutting-edge technology and expert analysis to reduce online infringements and counterfeits by up to 90%. Watch the video to learn…
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Understanding the SHOP SAFE Act and How to Safeguard Your Brand
In the digital age, a brand's reputation is a crucial asset and one of the greatest threats a brand faces is counterfeiting. Whether it's a…
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