Author: Marushka Dias

Modern supply chains are increasingly vulnerable to counterfeit goods, which not only harm brand reputation and lead to significant financial losses but also pose risks to public safety and impact economic stability. The swift digitalization of the global economy, combined with the dominance of ecommerce platforms, has significantly increased counterfeiting. Gone are the days when brand protection strategies involved simply adding a simple hologram to your product or flagging items customers reported as potential fakes. Sophisticated counterfeit networks are now evolving into highly organized operations, establishing dedicated supply chains and advanced logistical infrastructures to sustain their activities. The most recent data from the OECD suggests up to 2.3 percent of global imports are fakes. Today, brand owners must work quickly to enhance their supply chain security with novel technologies that stump counterfeiters and allow their authentic products to be verified by customers. So, what does a holistic, complete solution look like?

The Holistic Approach to Secure Your Supply Chain

Authentix brings enhanced visibility and traceability to today’s complex global supply chains. For over 25 years, Authentix has thrived in supply chain complexity, providing clients with physical, digital and online software-enabled solutions to detect, mitigate, and prevent counterfeiting and other illicit trading activities. Next generation authentication technologies like ‘phygital’ chain of custody tracking, Advanced AI detection & skilled enforcement, nano optic security labels offer robust anticounterfeiting measures that are extremely difficult to replicate or remove.

Our brand protection tools are backed by a team of experts diligently working to maintain the integrity of your brand. Authentix delivers comprehensive and scalable solutions to ensure the integrity and conformity of materials and products from origin to end-user across multiple industries. In most cases, our concept includes three basic elements:

Mark

Industry leading overt and covert security features

Apply unique identifier (UID) at item level

May include in-product or on product marking

 

 

Detect & Engage 

Credentialed inspector led authentication programs

Movements and chain-of-custody tracking

Consumer interaction, authentication, and engagement

 

 

Analyze Data & Act on Insights

Product, quality information and manufacturing data

Packaging aggregation – cases, cartons, pallets, containers, etc.

ERP/MRP integration

 

 

 

Next-generation solutions enable real-time tracking and immutable record-keeping throughout the supply chain. This transparency allows businesses to verify the authenticity and provenance of products at every stage, minimizing risks of theft, diversion, or unauthorized substitutions.

Product Marking

We offer a range of in-house developed, proprietary markers, label formats, and brand protection technologies applied to customers’ products or onto cartons or other packaging. ​Drawing from our extensive range of overt, covert, forensic, and physical security solutions, Authentix experts work with brand owners to ensure an effective, robust, multi-layered custom solution is created for your brand protection objectives. Offerings include Nano Optic labels with 3D vivid motion, depth, and color, specialty covert and overt inks, proprietary markers, tamper-proof seals, taggants, coatings, track & trace, digitization & consumer authentication apps.

NANO™ protect is the first nano optic, plasmonic OVD in the brand protection market offering ‘always on’ color and movement. This is the most advanced OVD in the brand protection market today that is nearly impossible to replicate or copy. Reverse engineering a nano optic feature requires analysis of over 100,000,000 structures using scanning electron microscopy images and technology that is simply not available to counterfeiters. A security label requires more than technology, it also requires great design with unique authentication effects, and NANO™ protect balances this need of public recognition and technical sophistication. These novel brand protection labels allow complete customization of multi-colored designs and visual effects that are manufactured without inks, pigments, lenses or dyes. They are one of the most environmentally friendly and sustainable brand protection solutions available. Let your customers shop confidently as you bring your brand’s story to life!

As an added layer of security, brands are offered a range of covert markers, invisible machine-readable security inks and taggants that are detectable with proprietary devices. Our covert solutions help you integrate hidden and durable authentication throughout the supply chain in combination with overt labels. These features are unknown to potential forgers and are difficult to replicate, adding another layer of integrity to your products as they are released to distribution.

 

Detect & Engage

Brands today look for a digitally connected product lifecycle solution that enables authentication, journey tracking, and engagement while facilitating full visibility across all areas of brand protection operations. Envision a digital fortress – where every product in your supply chain is fortified physically and digitally against counterfeiters. This is the new frontier of data-led security in supply chains. Supply chain security is not just a necessity, but a strategic advantage.

By uniquely identifying every product and combining multiple sources of logistical data together into a single solution, DigiTrax™ allows brand owners and consumers to instantly authenticate any single item using IOS or Android mobile devices. Encrypted QR, Datamatrix codes or visible/digital 2D secure QR codes for tracing product movements and consumer interactions are used with a secure web-based software platform. This is ideal for brands as it easily provides real time supply chain feedback, increases the efficacy of consumer engagement, and inspector led programs.

Real-time alerts, access to data and insights for decision making and actionable intelligence allow brand owners to make faster and smarter decisions regarding counterfeiting and diversion while building consumer trust. Moreover, this all-in-one novel platform can be used to engage and connect with the consumer through tailored communications and touch points to maximize brand messaging and nurturing.

 

Analyze & Act

As organizations review their brand protection programs, they update their packaging with the most secure labels and marks, add a secure traceability solution to track their product portfolio throughout the entire supply chain as it reaches store shelves, distributors and retail partners. What next? – How do  brand owners protect their consumers in the world of ecommerce, resellers and more? Fake and diverted goods not only can adversely impact brand revenue and consumer trust but can also put consumer health and safety at risk. Authentix advises over 200 of the world’s leading brands, including Fortune 500 clients, on intellectual property related challenges in the digital world emanating not just from the conventional sphere of online marketplaces, but also more challenging arenas like online brand protection on social media platforms, NFT portals and the darknet.

Our innovative, cutting-edge BrandTrax™ platform offers brands advanced protection by harnessing the power of AI, machine learning, and skilled analysts to identify risks and provide online detection for the unauthorized use of brands and selling counterfeit or diverted products and remedy these cases using actionable insights BrandTrax tracks and monitors infringements around the clock (across a range of online platforms and intermediaries) with 24/7, 365 coverage, and simplifies results in a secure dashboard. BrandTrax uses system risk scoring and seller clustering to identify global hot spots and focus on high value targets while the platform’s user-friendly interface enables quick action and allows brands to request takedowns with just one click. BrandTrax currently supports over 300 brands and manages over 6 million enforcement actions per year across various types of IP infringement.

Working with Authentix

Authentix next-gen authentication solutions help mitigate risks to promote revenue growth and gain competitive advantage, protecting both the brand and product in complex supply and distribution chains. Through a proven partnership model and sector expertise, clients experience custom solution design, rapid implementation, consumer engagement, and complete program management to ensure product safety, revenue protection, and consumer trust.

Authentix offers one of the most holistic brand protection portfolios in the industry today. Our next-generation authentication technologies  secure your supply chain, are simple to use and easy to adopt. Protect consumers, save millions in revenue and schedule a consultation with one of our anti-counterfeit experts today.

In the fast-paced world of e-commerce, protecting a brand’s intellectual property (IP) and reputation is more critical than ever. Trademark and design counterfeiting, lookalike products, reuse of packaging, and parallel importation are just a few multifaceted threats brand owners can face. Copyright challenges, such as illicit ads on pirated websites and illegal streaming devices, further complicate the landscape.

Why Traditional Online Brand Protection Onboarding Falls Short

Often, instituting a new program or selecting a new online brand protection provider involved the brand owner spending months transitioning and onboarding to a new software platform, and dozens of hours per week on various enforcement actions. In many cases involving traditional providers, brand owners were often left to deal with a lag of six months or more to retrain analysts and get their brands integrated into a new system. However, today, brands need next-generation solutions for quick onboarding that can reduce the transition or new implementation to just a few weeks.  Authentix now sets the standard for rapid implementation in online brand protection. Our new accelerated client onboarding process takes only 2-3 weeks in most cases. This is even more mission-critical for seasonal and trend-driven industries like fashion, cosmetics, wine, and spirits.

Authentix’s Rapid Online Brand Protection Onboarding

Authentix has designed a rapid onboarding process, setting us apart in the industry by delivering tailored, proactive, quick and efficient online brand protection. Swift onboarding is crucial for customers because it enables brands to respond swiftly and effectively to threats that can damage reputation, customer trust, revenue, and consumer safety. Rooted both in collaboration and guided precision, our approach ensures brand owners are equipped to combat these challenges without undue delays and frustrations. Here’s how our four-step process distinguishes Authentix as a leader in online brand protection.

Our Four-Step Onboarding Process

Step 1: Risk Assessment Phase – Precision in Identifying Threats

Onboarding begins with an automated comprehensive risk assessment, leveraging our proprietary software, BrandTrax™, to scan online platforms, including marketplaces, social media, websites, apps, advertisements, and the dark web. BrandTrax™ is integrated with Open AI and Google vision APIs which aid in providing a complete overview of online infringement risk analysis. This is combined with expert reviews from our team of analysts and legal professionals, where we identify high-risk regions, products, sellers, and emerging trends. This dual AI + human-in-the-loop approach ensures accurate data collection and a clear understanding of the most material risks facing the client’s brands. These risk assessment findings are presented to the client, and using a collaborative approach, a strategic scope is established to mitigate identified threats, tailored to their specific challenges and goals.

 

Step 2: Brand Setup Phase – Building a Robust Protection Framework

With the scope agreed upon, Authentix quickly transitions to the brand setup phase, establishing operating principles for effective protection strategies. Working closely with the client, we acquire critical documentation, such as trademark registrations, licensing agreements, to fully implement each brand asset and legal framework. Each client brand is set up in our protection ecosystem by creating and managing accounts on major online marketplaces and platforms deemed most vulnerable to infringement. Our team then develops customized brand protection protocols, enforcement guidelines, and a compilation of suspect sellers and potential infringements, ensuring consistent, ongoing enforcement actions are maintained without delay. This meticulous setup, blending technology and expertise, creates a dynamic framework allowing continuous enforcement activities to proceed forward.

 

Step 3: Training Phase – Empowering Collaborative Success

The training phase ensures clients are fully equipped to leverage our brand protection framework and services. Authentix conducts tailored training sessions for the client’s stakeholders, including marketing, legal, and brand protection teams, covering the use of the BrandTrax™ platform, escalation protocols, team introductions, defining roles and responsibilities, and optimizing reporting systems. These specialized sessions foster greater alignment and empower clients to quickly and fully participate in the brand protection strategy efforts. Additionally, we invite clients to train our team in their unique brand guidelines, help design complaint templates, and provide specific instructions, ensuring a seamless knowledge transfer. This collaborative training approach strengthens the partnership, setting Authentix apart from competitors who often overlook client empowerment.

 

Step 4: Implementation Phase – Activating Proactive Protection

In the final phase, Authentix activates the custom designed brand protection strategy across relevant marketplaces. Our team deploys BrandTrax™ for continuous monitoring, scanning potential infringements, targeting high-risk sellers, identifying and anticipating emerging trends. Enforcement actions, guided by the client-approved plan, include issuing takedown notices, coordinating with platform authorities, or pursuing legal remedies are taken as required. Leveraging the account information and training established in Step 2 and 3, implementation is virtually seamless and far more responsive. Clients receive regular progress reports detailing actions taken, outcomes achieved, market insights, ensuring full transparency and ongoing adaptation. Our hands-on, approach delivers swift, impactful results, keeping clients ahead in the dynamic digital landscape.

Authentix’s rapid onboarding process encompasses risk assessment, brand setup, training, and implementation to deliver a client-centric, results-driven approach to online brand protection vastly reducing ‘time to implement’ to a matter of just a few weeks. Combining the most cutting-edge technology, experienced human expertise and using a collaborative partnership, we empower clients to safeguard their brands with a greater level of confidence.

Faster Online Brand Protection

In an era where digital threats can evolve rapidly, we understand that delays in onboarding  and adoption can lead to an unnecessary period of prolonged exposure and undue risk. The sooner a brand is onboarded, the faster the system can start scanning and flagging suspicious activity. BrandTrax uses risk scoring and a seller clustering system to identify global hot spots and focus on high value targets. The BrandTrax platform’s user-friendly interface reduces the time spent on enforcement actions from many hours per week to just one click. Moreover, 24X7 SLA coverage is available where complaints are filed and data is reviewed continuously, all while actively monitoring seller counter-notifications and enacting client escalations quickly.

Authentix currently supports over 300 brands and 6 million enforcement actions per year across various types of IP infringement. Customers appreciate how our streamlined onboarding process makes it easier to scale protection efforts across new markets, platforms, or product lines. It also allows for faster adaptation to emerging threats or changes in brand protection strategy. Authentix stands as a trusted leader, offering tailored solutions for the most effective protection and peace of mind. Learn more about our online brand protection solutions by reading our eBook or schedule a consultation with one of our online protection experts today.

In In recent years, a major problem confronting brand owners has been the rise of “dupe” products on online platforms. Driven by millennial and Gen Z influencers and consumers, the term ostensibly gained currency as shorthand for “duplicate”. Yet, as one academic notes, the connotations of the word have grown to become versatile, encompassing not only directly counterfeit or infringing products, but also lookalike products that test the boundaries of trademark law. Considering this, how do brands protect intellectual property rights with the rise of dupe culture? Furthermore, while various articles in the mainstream media have tended to focus on the dupe phenomenon in the context of the luxury goods and premium apparel sector, data with Authentix shows that the word “dupe” has become a normalized, catch-all term spanning a wide range of sectors. In 2024, Authentix recorded an increase in the usage of the term by approximately 20 percent in a twelve-month period (our measurement covering 10 major social media platforms and marketplaces and 100 leading brands across multiple sectors).

Invariably, the unique selling proposition behind dupe products is the fact that they cost less than the original product they seek to imitate. As an example of a typical dupe listing, below are screenshots of two images we encountered online. The first advertises dupes of Nike sneakers and the second Stanley drinkware — both products costing significantly less than the original.

     

In the examples above, if both brand owners own registrations for figurative trademarks/trade dress or designs copied in the dupe product, both cases would be clear-cut cases of trademark infringement. But this is often not the case. Accordingly, in instances like those above, it could be argued that word mark infringement has taken place. Although the word NIKE and the swoosh logo do not appear to be affixed to the dupe sneakers, and the word STANLEY similarly does not seem to be affixed to the tumbler, both listings arguably breach the permissible limits of comparative advertising. For instance, in the European Union, Directive 2006/114/EC disallows comparative advertising where a trader attempts to “present goods or services as imitations or replicas of goods or services bearing a protected trade mark or trade name.” Further, applying the principle of initial interest confusion (recognized by courts around the world, and defined as a situation “where a plaintiff can demonstrate that a consumer was confused by a defendant’s conduct at the time of interest in a product or service, even if that initial confusion is corrected by the time of purchase”) it could be argued that the listings amount to trademark infringement, via dilution. In addition, in both the above cases, a case for passing off could also be made.

Judicial support for brand owners can be found in the landmark case of L’Oreal v Bellure, involving the sale of smell-alike perfumes. The European Court of Justice (ECJ) had affirmed that comparative advertising may be disallowed “even where the use of a trademark is not capable of jeopardizing the essential function of the mark, which is to indicate the origin of the goods or services, provided that such use affects or is liable to affect one of the other functions of the mark.” Further, if “an advertiser…states explicitly or implicitly in comparative advertising that the product marketed by him is an imitation of a product bearing a well-known trade mark presents goods or services as imitations or replicas”, then  the “advantage gained by the advertiser as a result of such unlawful comparative advertising must be considered to be an advantage taken unfairly of the reputation of that mark.”

Nevertheless, when attempting to take down dupe listings, there is sometimes resistance from certain online platforms. For a start, such platforms only protect registered rights and insist on the production of trademark or design certificates. If a complaint seeks to protect unregistered rights and seeks recourse to the law of passing off or unfair competition, these platforms outrightly reject such an argument. Further, even where a brand owner does own valid trademark registrations, the platforms may not delist dupe products where the seller, in the platform’s view, has clarified that the dupe product emanates from a different manufacturer. In other words, in the platform’s opinion, where there is no confusion regarding the primary function (source function) of the seller’s trademark, there cannot be any infringement. Dilution-based arguments pertaining to the secondary function of the trademark are thus not acknowledged. Such cases commonly occur when dupes are advertised or reviewed by social media influencers in vlogs and reels, where the platform feels that sellers have adequately distinguished dupes from the original.

As an example, the Authentix online brand protection team recently filed a complaint before a leading video sharing platform, where a lookalike dress made by its client (let us say, ABC) was advertised by a fashion influencer in a reel as “Best ABC dupe”. To the chagrin of brand owners, there are certain jurisprudential fig leaves that dupe sellers and platforms can rely on. It is generally recognized by courts and legislation that a reference to a trademark, if in accordance with honest commercial practices, does not amount to trademark infringement. Moreover, elementary principles of free speech would protect an objective price comparison between two products. Many vloggers are thus canny enough to issue disclaimers and conditional statements to protect their sales pitches, sometimes even eliminate all references to the trademark of the original product. Frustratingly, for brand owners, platforms point to such statements while responding to takedown notices or when someone reports copyright infringement.

The legal chicanery employed by dupe sellers came to the fore in a case between Benefit Cosmetics and e.l.f. Cosmetics, decided by a US District Court. The court described both companies as catering to Gen Z influencers and relying on social media endorsements and reviews. Benefit had claimed that e.l.f.’s mascara product “Lash ‘N Roll” had infringed the trademark and trade dress of its mascara product “Roller Lash” (screenshots of both products, from Amazon, are reproduced below). Further, Benefit also used the term “Hook ‘N Roll” (a registered trademark owned by it) on its Roller Lash product.  In response, e.l.f. argued that any similarities were ‘mere cues’ to consumers that Lash ‘N Roll is an affordable alternative to Roller Lash.” In its ruling, the court described e.l.f.’s product as a dupe and acknowledged that it was inspired by Benefit’s product. The court also acknowledged that the word marks in question “look and sound similar”. Yet, the court still did not find trademark infringement. On the question of word mark infringement, the court pointed to dissimilarities in the appearance of the word marks on packaging, including Benefit’s prominent use of its house mark. With respect to trade dress infringement, the court stated: “Benefit clears the first hurdle of protectability, but it cannot demonstrate a likelihood of confusion.” The court suggested that evidence in the nature of consumer surveys was required “to show consumer confusion beyond the mere hypothetical.” The court also opined that the class of consumers buying the products in question were sophisticated enough not to be deceived, and that the difference in price between both products “would likely raise a consumer’s eyebrow.” The court remarked: “To the contrary, e.l.f. shows it intended to create a mass market curling mascara product under its brand name and brand qualities, at approximately a fifth of the price of Benefit’s prestige product.”

 

It should be pointed out that the above IP infringement case merely represents the decision of a single US judge. It is highly plausible that a court in another jurisdiction might have taken a less generous view of the defendant’s product. Further, there were facts and circumstances in the case that may not apply in other cases. Thus, in the end, a strategy to take down against dupe sellers and influencers must be assessed on a case-to-case basis. While cases of blatant counterfeiting and trademark infringement must be targeted aggressively, borderline cases should preferably be dealt with greater care. If platforms are non-responsive, brand owners could file test cases or send letters directly to sellers and influencers, ideally investigating the size, reach and influence wielded by each target in advance. In certain cases, an overly aggressive strategy may backfire, as certain influencers have cheekily mocked companies sending them cease-and-desist letters. Meanwhile, brand owners must continue to engage with platforms through advocacy forums, particularly impressing upon them to recognize dilution-based forms of trademark infringement and protect unregistered rights.

Protect Your Brand and Content Rights with Online Brand Protection

Fakes, dupes and diverted goods not only endanger brand revenue and consumer trust but can also put consumer health and safety at risk.

Authentix advises over 200 of the world’s leading brands, including Fortune 500 clients, on intellectual property related challenges in the digital world emanating not just from the conventional sphere of online marketplaces, but also more challenging arenas like social media platforms, NFT portals and the darknet. Authentix online brand protection solutions combine cutting-edge technological tools with expert analysis, enabling our clients to reduce infringements and counterfeits on online marketplaces, social media platforms and websites by up to 90%. Schedule a meeting with one of our brand protection experts today for services including:

• Tracking trademark infringement online and removing offers for fakes/ dupes

• Tracking pirated content online and removing infringing content

• Assisting with enforcement or settlement

• Support with legal research and drafting

• Specialized services in China

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In the retail and fashion industry, originality and brand loyalty are everything. With the quantity and quality of counterfeit products on the rise, the need for innovative brand protection solutions is critical for apparel and footwear brands. According to OECD (Organization for Economic Co-operation and Development), fakes account for 3.3% of global trade ($509 billion), and clothing and footwear accounted for 38% of civil seizures. Counterfeit footwear and apparel make up a large share of the global counterfeit trade, with some estimates projecting up to 10% of all branded goods are counterfeit. There is a wide range of counterfeit methods affecting the apparel industry, from the use of labels in violation of trademark law, the use of popular characters from films and television shows in violation of copyright law, and the reproduction of signature logos and patterns in violation of industrial design law.

As a brand grows in following, bad actors are never far behind. Fake apparel can damage brand value, and often companies are left to deal with quality claims from substandard fakes, logo abuse, patent & copyright infringement and wide-ranging pricing violations. The difficulty in detecting physical shipments of counterfeit apparel & footwear makes online investigations and takedowns even more critically important.  In recent years, the presence of unauthorized online sellers has increased due to the prominence of social media influencers who may encourage their followers to purchase from these sites.

Our Solutions

Authentix is uniquely positioned to offer a large portfolio of the best-in-class, next generation physical, digital and online brand protection solutions for apparel and footwear brands.

Using AI and other advanced software, our online brand protection team monitors major global marketplaces and social media platforms to accurately detect fakes and then targets these counterfeiters through both online product takedowns and actionable intelligence reports to our clients. For merchandised product protection, our nano optic physical brand protection label and tag solutions deliver an exceptional blend of enhanced security enabling strong visual impact, consumer engagement, as customers can participate in the authentication process. Using a consumer smartphone, our digitally connected product lifecycle solution, DigiTrax™ allows digital authentication of products using a unique physical product tag.  This will allow visibility into product provenance, geo-location of authentication scans, and other important supply chain information. All this product journey data is collected and aggregated into a secure database providing actionable insights via customized reports.

Authentix represents several of the world’s major luxury watch, jewelry, sunglass, handbag, and wallet manufacturers and is well versed in the specific challenges of physical, digital and online brand protection for apparel and footwear brands in the fashion industry.

Physical Security

Our advanced overt and covert security features seamlessly integrate into hangtags, apparel labels, and footwear packaging, with applications available on multiple substrates that allow consumers to engage with the product to help ensure authentication. All level 1 products are backed by secure product authentication, track and trace capabilities, and visually compelling brand enhancing imagery.

   

Authentix also offers a range of covert markers, invisible machine-readable inks and taggants that can be printed on the packaging or label and are detectable with proprietary devices. Our covert solutions integrate authentication tactics throughout an entire brand protection program. These features are unknown to potential forgers and are very difficult, not economically feasible to replicate, adding another layer of integrity to your product.

Examples of our covert security features include:

• Covert taggants with handheld, machine readability and forensic analysis

• Secure thermal transfer ribbon with added covert security

• Digital fingerprinting of barcodes for smartphone authentication

• Hidden text and images only detectable through UV and or IR

   

Digital and Online Security

The Authentix Online Brand Protection team carefully monitors major global marketplaces and social media platforms for counterfeit clothing and footwear, and our experts work to enforce the intellectual property rights of well-known international brands through investigations and site takedowns. Our actionable business intelligence reports and combined offering of services have empowered offline raids to seize illicit products, civil litigation and criminal enforcement actions.

Authentix respects the brand owner’s devotion to delivering high quality and creative products to its customers. That is why many of the world’s leading luxury and fashion brands entrust their online brand protection needs to us. Authentix offers fashion brands an integrated brand protection solution that includes:

• 24/7 brand monitoring & online enforcement across over 500 online marketplaces, e-commerce platforms and social media sites

•  Expert analysis from our highly trained team helps track repeat infringement and monitor takedown performances

•  Intelligence services including actionable intelligence reports, test purchases, and many other unique services

Our experienced perspective and deep understanding of IP law, trademark protection and licensing is a cornerstone to provide the protection your luxury and fashion brand needs. Our holistic solutions are a perfect fit for key decision makers in the apparel, footwear, and accessory supply chain – from manufacturers and retailers to textile suppliers, testing labs, and more.

Traceability and Sustainability

This industry is witnessing a growing emphasis on sustainability and comprehensive supply chain traceability to promote ethical practices, reduce carbon footprints, ensure compliance, align with consumer demands, and drive long-term positive change.

Authentix continues to be an industry leader in corporate responsibility by focusing on sustainable offerings, and positive contributions to the communities where we operate, minimizing the impact on the environment, and prioritizing the health and development of employees while adhering to the highest ethical standard.

Additionally, our new Nano Optic platform provides brands with a sophisticated blend of the most advanced authentication optics and design expertise. Backed by serialization and track & trace capabilities, these nano optic, overt security features feature vivid visual effects that are nearly impossible to replicate or copy. Manufactured without inks, pigments, lenses or dyes, these multi-color nano optic materials are one of the most environmentally friendly and sustainable brand protection solutions available today.

Conclusion

To learn how Authentix can help with brand protection for fashion, apparel or footwear, schedule a consultation with one of our anti-counterfeit experts today. As an industry leader in authentication, our mission is to ensure the integrity of your brand..

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