Author: Andree Bourgeois

Case Study: Wine & Spirits

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Addressing Counterfeiting and Adulteration Increases Sales by 25%

 

The Issue

Authentix implemented a program in South America to help address a spirits counterfeiting issue. With annual production of over 60 million bottles of various spirits (approx. 50 million liters), this market provided the largest single source of state government revenue—over $150M in previous years.

 

The Solution

To solve the issue, the program used a combination of in-product, on-package marking and distribution channel monitoring. For authentication purposes on packaging, an overt feature was added as tamper evidence for consumers and a covert feature was added for official retail inspectors via handheld field verification readers and test kits. In addition, covert features were incorporated into the spirit itself for field verification and forensic lab verification.

 

The Outcome

    • Within the first year of the program, 75
      million liters of spirits had been protected (approx. 100 million bottles).
    • More than 1300 inspectors in 28 states had inspected over 300 retail outlets.
    • Of these, 10% were found to contain counterfeits and 5 retail outlets were investigated resulting in arrests.
    • The brand owner experienced a 25% increase in sales over the same time period.

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Top 5 Reasons for Nations to Implement a Fuel Integrity Program

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Oil Refinery, Chemical & Petrochemical plant at sunset.

The oil and gas industry is one of the largest and most profitable, and governments throughout the world rely on fuel excise taxes to help fund public projects and social services to its citizens. The impact of diverted, diluted and illegally trafficked fuel within a country’s borders results in lost tax revenue, poor quality product, environmental issues and ultimately reduced services and benefits for citizens. In 25 years of experience implementing fuel integrity programs across the globe, Authentix has found in many cases more than 30 percent of fuel volume is manipulated or adulterated for the purpose of tax avoidance and illegal profits, reducing tax collections as well as public trust.

However, many governments have taken action and implemented an effective national fuel integrity program which curbs fuel fraud, shores up lost funding, restores confidence in the nation’s fuel supply and increases public funds available for infrastructure and social services.

Authentix helps governments design, implement and enforce fuel integrity programs by providing a covert, yet fully traceable solution. In a successful fuel integrity program today, legitimate gasoline and diesel fuel is uniquely identifiable by dosing the fuel with a proprietary, invisible and environmentally approved chemical marker at very low concentrations, often at parts per billion (ppb). Once marked, the fuel can be qualitatively or quantitatively analyzed at various points in the supply chain for either instant field confirmation or alternatively, a forensic molecular finding in a regional laboratory. Depending on the analysis method, Authentix provides clients with customized analyzers tuned uniquely for the program.

The various analysis methods deployed by Authentix detect a baseline level of markers in the subject fuels. In the case of a field test, if the fuel sample reveals an absence of or the presence of a certain marker, field inspectors can make some immediate determinations as to whether illicit fuel has been introduced to the supply chain and in many cases, where this has occurred. For enforcement purposes, these same fuel samples can be re-tested in the regional laboratory to confirm the original findings, enabling the ability to enforce compliance using forensic evidence.

Fuel integrity programs have proven time and again to be very beneficial for governments and citizens alike. Below are five primary benefits to enacting a national fuel integrity program:

1. Protect and recover lost tax revenue

Illicit trading has long been problematic in the fuel industry. Fuel products present a lucrative opportunity for those who wish to deliberately manipulate fuel supplies for illicit gain. Price arbitrage presents an easy money making opportunity at very large scales.

An effective fuel marking program can help governments curb illicit activity and recover lost tax revenue while enabling a significant return on investment.

In the Republic of Serbia, for example, fuel stations and vehicle registrations were increasing, while taxable sale of fuels were decreasing — pointing to fuel fraud. In 2013, they discovered that 1,434,000 tons of diesel fuel were consumed versus 902,000 tons sold wholesale by oil companies. That’s 37 percent of fuel volume unaccounted for.

In just five months after implementing a fuel integrity program that marked more than 930 million liters of fuel, the Serbian government saw significant evidence the program was working — diesel and gas sales volume increased 18 and 14 percent, respectively, and excise revenues increased by more than € 34 million when compared to the same period the year before. And, from 2013 to 2018, excise and VAT revenues have increased by € 720 million.

2. Prevent subsidy abuse

Subsidy fraud is also rampant in the oil industry. Criminals divert fuels such as kerosene, which in some countries is subsidized and reserved for the poor, and then use them as adulterants in higher taxed fuels. They may also outright smuggle these subsidized fuels to higher priced
markets and pocket the money.

Since 2014, Authentix has been providing an advanced fuel integrity program to a national fuel supply company in the Middle East. The government backed company, one of the largest in the world, manages the distribution of petroleum products to major and remote bulk plants through pipeline networks, trucks and marine shipments. Through its own internal monitoring process, the company suspected that subsidized, low or non-taxed products were being smuggled into the country, illegally blended with the legitimate supply and sold to unauthorized entities during the delivery process.

The Authentix fuel integrity program has been highly effective and confirmed the scope of the smuggling problem within a very short time after deployment. As a result of the program, fourteen smuggling-implicated plants were closed, which led to a sharp decrease in smuggling at the country’s border. Also, export permits were revoked for the companies involved in illicit activity. The demand for this illicit fuel decreased, and the nation continues to save hundreds of millions of dollars in subsidies every year as the program continues to expand.

3. Protect fuel quality and the environment

Illicit or smuggled fuels can wreak havoc on engines, leading to major repair costs to vehicles over time. Most detrimental of all, these fuels can cause environmental damage from increased levels of emissions, elevated carbon monoxide and other regulated airborne particles, all of which can be harmful to the environment and public health.

When dangerous pollutants accumulate in the air in concentrations above legal limits, they can cause irreparable harm to the public − especially to children, the elderly and the ill. These elevated pollutants can also damage crops, vegetation and other property. Even if only short term, pollutants can cause eye and throat irritation, breathing difficulties or other adverse respiratory symptoms. In the event of long-term exposure, the results are far more damaging including cancer, heart and lung disease and compromise to immune, neurological and even reproductive systems.

4. Deter illegal traders and system abusers

While the lure of easy money will always entice illicit activity, it’s proven that a successful fuel integrity program enables national governments and state owned enterprises to identify, enforce and curb criminal behavior. Once an Authentix fuel integrity program is deployed and word of inspections, enforcement and prosecution spreads, the volume of adulterated fuels will decrease and lead to a surge in the sale of legitimately taxed fuels. This, in turn, increases public revenues and benefits all.

In the Serbia example mentioned above, government officials announced on national television how the fuel integrity program led to a €139 million increase in fuel excise revenue for the first full year after deployment versus the previous year when no program was in place. There was also a reported 700% drop in the sale of base oils, a well-known, low quality, low cost adulterant often added to the supply of diesel fuel for illegal profits.

5. Promote trust in government officials

Implementing an effective fuel integrity program is a great way to give citizens what they deserve — a stable economy, a healthy environment and a trustworthy government maximizing resources for the benefit of its people.

And part of having increased public funding and economic stimulus often means more people working and increased economic gain. When implementing a national fuel integrity program, Authentix becomes a partner of the national government and supports the local workforce by hiring and training a local “in country” workforce to administer and help run the programs on a day-to-day basis.

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Authentix. The Authority in Authentication.

Working with governments, central banks and commercial companies, Authentix provides custom authentication solutions tailored to meet specific business challenges. Our core capabilities in developing and manufacturing proprietary chemical markers, designing analytical instruments and devices, and applying interdisciplinary chemometric models are enhanced by data integration, analytics and program management.

With over 25 years of experience in government and commercial fuel authentication, Authentix helps ensure local economies grow, banknote security remains intact and commercial products have robust market opportunities. Contact us to speak with an expert.

Authentix Named One Of CIOReview’s Top 20 Most Promising Oil And Gas Solutions Providers

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ADDISON, TexasJuly 29, 2019 /PRNewswire/ — Authentix, Inc., a U.S.-based technology solutions provider specializing in supply chain security and authentication programs, was selected as one of the top 20 most promising solutions providers in the oil and gas industry by leading enterprise technology publication, CIOReview.

Every year, CIOReview analyzes the growing marketplace of service providers and awards the best-in-class with this prestigious award. This is done as a service to chief information officers with the difficult task of choosing the right partners to leverage the significant technological innovations to boost prosperity in their long-term growth and digital transformations. The exclusive list of vendors was selected by a distinguished panel of CEOs, CIOs and VCs, industry analysts and the editorial board of CIOReview after exhibiting excellence in offering efficient solutions and expertise in the oil and gas industry.

“Authentix secures the integrity of global commerce by verifying the authenticity of physical products through advanced technology solutions and connecting the output of that information to a robust, digital information platform. This provides our clients with insightful analytics to ensure the integrity of their fuels, minimize fraud, and increase market share or tax collections. We are honored to have CIOReview recognize Authentix for our proactive innovation in these complex environments, our proven sector expertise and the ability to help our clients gain a distinct competitive advantage,” states Kevin McKenna, CEO of Authentix.

Authentix operates fuel marking programs on five continents helping governments protect fuel tax revenues and leading branded fuel owners protect the integrity of their products. These programs consist of proprietary markers in refined fuels that can detect and prevent grade swapping, adulteration, and tax avoidance from the introduction of illicit fuels. Also, the company offers an information and data management platform to aggregate operational data, provide field test results and reporting tools for insights into potential issues within the supply chain and what types of actions need to be taken and when. Additionally, Authentix supplies marking programs for crude oil pipelines, fuel quality inspection services, and remote sensor monitoring of measurement devices in the fuel supply chain.

About Authentix
As the authority in authentication solutions, Authentix helps customers thrive in supply and distribution chain complexity. Authentix provides advanced authentication solutions for governments, central banks and commercial products, ensuring local economies grow, banknote security remains intact and commercial  products have robust market opportunities. The Authentix partnership approach and proven sector expertise inspires proactive innovation, helping customers mitigate risks to promote revenue growth and gain competitive advantage.

Headquartered in Addison, Texas USA, Authentix, Inc. has offices in North AmericaEuropeMiddle East, and Africa serving clients worldwide. Authentix® is a registered trademark of Authentix, Inc. For more information, visit https://www.authentix.com.

Contact: info@authentix.com

Digital Advancements Improve Fuel & Data Integrity — And Answer Tough Supply Chain Questions

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Fuel integrity failures lead to significant revenue losses, brand damage, environmental pollution, poor vehicle performance and increased consumer complaints. To avoid these industry challenges, many branded fuel companies and government agencies are implementing fuel authentication programs throughout the supply chain. As more of these programs are implemented worldwide, stakeholders are finding significant return on investments as fuel quality is greatly improved, revenue and tax collections increase, and the overall integrity of the downstream supply chain is confirmed.

Digital Transformation in the Fuel Supply Chain — Right Data, Right Time

“Digital transformation in fuel authentication programs such as Wi-Fi-enabled mobile devices that communicate directly with our data analysis and reporting platform, AXIS®, can reduce data collection and reporting time in the field by 50 percent or more. The automated data uploads increase the speed and accuracy of data entry, eliminating errors resulting from manual processes used in the past.”Jeff Conroy, Chief Technology Officer, Authentix

The responsibility of managing the complex fuel supply and distribution chain falls on multiple stakeholders within a commercial brand or governmental agency. The value added through a reliable flow of accurate and timely data provides actionable insight for these stakeholders to measure and reconcile information quickly and enforce, react and remediate fuel fraud. In national fuel integrity programs for example, the agencies responsible for the collection of fuel excise taxes use data analytics to quickly detect the introduction of illicit fuel in the supply chain and, through fast enforcement action, increase tax collections and provide tremendous societal benefits.

Additionally, reliable digital data flow enables branded fuel owners to answer critical business questions about their downstream retail operations. Using a fuel marking program, coupled with digital data analytics, can ensure that premium additized fuel products are being distributed correctly under the right brand retail operations.

“Only one in four (25%) professionals believe they have the data needed to assure their brand’s fuel integrity.”Downstream Fuel Manipulation: The threats that could cost you, Oil & Gas IQ, 2018

Authentix has been a pioneer in combining physical fuel marking programs and the collection and automated analysis of supply chain data, and it has led the way on this digital transformation.
Advancements in digital technologies have made fuel authentication programs and the resulting data analytics easier to collect, secure and provide both enterprise and mobile reporting capabilities for its customers, driving improved supply chain security and integrity. Instead of gathering, entering and storing data manually, as in the past, Authentix field inspectors use portable, handheld analyzers digitally connected to the cloud. These advanced mobile
devices record supply chain data and communicate directly with our cloud-based data analysis and reporting platform, AXIS® (Authentix Information System).

The slow collection and reporting velocity of manually supplied data greatly increases the risk of fuel manipulation. Today, with advances in mobile or electronic telemetry data collection technology, AXIS® can enable users to quickly correlate fuel supply chain data with other correlated data from field devices and lab-based results for rapid response capability. For over 20 years, Authentix has been executing data reporting for our customers in real-time, analyzing supply chain results and creating actionable insights for improved program management and decreased opportunities for fuel manipulation or adulteration.

How Does AXIS® Work?

AXIS® is an integrated set of software applications designed to aggregate, store, analyze and present data from multiple and disparate sources to solve for potential supply chain integrity problems. Accessible through a remote web application, the system also presents dashboards and user-configurable reports to enable data-driven decisions and confident actions. Collected data could include geolocation, date and time of collection, retail or terminal IDs, and other identifiers and contextual data.

These identifiers ensure data integrity by establishing a chain of custody and providing contextual informa- tion to ingest and analyze. The correlation and analysis processes generate alerts and insights to ensure any needed revisions and optimization. For example, contextual data (e.g., truck tracking, bills of lading, retail pricing, etc.) provides insights beyond simply providing fuel integrity confirmation. It can also help determine how, when and where fuel supply chain fraud has occurred.

The insights and analytics provided by a robust information system like AXIS® can help prevent supply chain interruptions, program stoppage and lost revenue, while employing strict cybersecurity controls to ensure IT environment security. By generating answers and recommended actions through data analytics, AXIS® helps commercial brand owners and governments better understand and secure their fuel supply chains for the long-term.

Understanding Your Fuel Supply Chain

  • What has happened? Historical data is gathered — including store and terminal IDs, and date and time stamps — and correlated with similar data. Through data analysis, patterns and anomalous behavior become evident, potentially indicating manipulation or fraud. These descriptive insights are used to flag those incidents.
  • Why did it happen? Diagnostic insights from sales and supply chain data can help determine how a retail location received illegal or illicit fuel and point to specific transactions and individuals involved. Using that data, AXIS® can help users ascertain if all the non-compliant retail stations in a designated region received their fuel from the same terminal, implying that the exceptions noted could be quality control problems and not fraud. Data such as temperature and voltage records also help field inspectors monitor portable device performance, flagging potential servicing requirements that may be needed.
  • What will happen? Authentix is accelerating digital transformation for customers with a focus on advancing predictive analytics capabilities. For example, AXIS® can correlate and analyze program data and other external data sources to spot patterns and anomalous behaviors. This provides unique insight into new threats and accelerates detection and learning to provide a significant competitive advantage.
  • Can it be repeated? Prescriptive insights can help define possible actions needed to prevent fraud, enabling branded fuel companies and governments to create processes and improve supply chain management.

Leveraging Data Analytics to Drive Actionable Insights

Organizations often discover illicit fuel in certain markets, such as tax-evaded fuel sold as premium or transit fuel outside of an intended designated region. Comprehensive, end-to-end fuel authentication programs — from marker injection at the terminal down to field or lab testing results, and data analytics and resulting actionable insights — empower organizations to discover the origin of illicit fuels and prevent these events from happening in the future. By providing contextual information, Authentix fuel authentication programs help pinpoint trouble spots in the fuel supply chain that would not be discovered through normal security audit processes. With the technology to collect, upload and aggregate data using portable web-based devices, the workflow becomes truly automated, assuring greater fuel and data integrity through increased insights and accuracy.

“There is still a global underestimation of the vulnerability of paperwork, and many of the world’s largest companies are failing to recognize the risk of fraudulent or inaccurate documentation — not just their products.”

— Downstream Fuel Manipulation: The threats that could cost you, Oil & Gas IQ, 2018

Authentix: Accelerating Digital Transformation for Competitive Advantage

Authentix’s 25 years of industry experience and advanced technology provides customers with a distinct competitive advantage. Our secure marking technology, flexible implementation, proactive program support and actionable insights through the AXIS® platform, help customers thrive in a global economy. For more information, visit authentix.com.

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Authentix® Receives Export Achievement Award From the U.S. Department of Commerce International Trade Administration

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ADDISON, Texas, May 20, 2019 – Authentix, Inc., a U.S.-based technology solutions provider specializing in supply chain security and authentication programs, was presented the 2019 Export Achievement Certificate (EAC) on May 16, 2019, by the United States Department of Commerce for the company’s continued success and expansion in international markets.

The EAC award was originally created in 2001 by the International Trade Administration’s U.S. Commercial Service division. The award recognizes U.S. based enterprises that successfully entered a new foreign market. Today, the EAC may be given to both first time and experienced exporters that have completed a noteworthy export transaction or that successfully introduced a new product line in a foreign market.

Authentix has worked with U.S. Commercial Service for 13 years as it continues to grow and deliver advanced authentication solutions to commercial companies, national governments, and leading central banks across the globe. With over 25 years serving the international marketplace, Authentix is proud to deliver supply chain security on five of the seven continents.

“The U.S. Commercial Service has supported Authentix’s presence in global markets with local knowledge and experience that connects the right stakeholders and decision makers to our mission to safeguard the integrity of global commerce. With their help, we have been able to grow our footprint internationally and deliver advanced authentication solutions to help our customers thrive in a global economy,” states Kevin McKenna, CEO of Authentix.

The U.S. Commercial Service visited Authentix headquarters in Addison, Texas on May 16, 2019, where Ana Guevara, Deputy Assistant Secretary of U.S. Operations, delivered the award to Authentix. “Exporting businesses like Authentix are the engine of the U.S. economy. I am pleased to have presented an award for effective export activities to Authentix, and gratified that the U.S. Commercial Service had an opportunity to help facilitate their global success,” said Ms. Guevara.

About Authentix:

As the authority in authentication solutions, Authentix helps customers thrive in supply and distribution chain complexity. Authentix provides advanced authentication solutions for governments, central banks and commercial products, ensuring local economies grow, banknote security remains intact and commercial products have robust market opportunities. The Authentix partnership approach and proven sector expertise inspires proactive innovation, helping customers mitigate risks to promote revenue growth and gain competitive advantage.

Headquartered in Addison, Texas USA, Authentix, Inc. has offices in North America, Europe, Middle East, and Africa serving clients worldwide. For more information, visit https://www.authentix.com. Authentix® is a registered trademark of Authentix, Inc.

 

Media Contact:
Sonyett Bailey
Senior Director, Corporate Marketing
sonyett.bailey@authentix.com

Protecting Critical Care Drugs

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Whitepaper – Protecting Critical Care Drugs

The trafficking of fake and altered drugs, including injectables, has reached epidemic levels in some parts of the world and is a growing problem in the United States.

According to the World Health Organization, 50% of drugs sold online are counterfeit.

What Brand Protection security measures do you have in place to protect your brand against these counterfeit drugs?

In this whitepaper you will learn:

Multi-layered solutions for positive identification
Importance of tracking products through the supply chain
Designs of a proactive, overarching anti-counterfeit strategy

 

 









Risk Assessment Strategy

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Authentication in Pharmaceuticals: a 5-Step Risk Assessment Strategy Whitepaper

To learn more about how you can act quickly when authenticating a package in the field, visit us here.

Contact us to speak with an expert today.

DOWNLOAD IT HERE

Authentix® Welcomes Kent Mansfield to its Executive Team

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ADDISON, Texas, April 24, 2019 – Authentix, the authority in authentication solutions, welcomes Kent Mansfield as its Chief Sales and Marketing Officer.

Mansfield is responsible for strategically aligning Authentix solutions and expertise to key business unit operations to build and maintain our global brand and drive market development in key focus areas. In his role, Mansfield also oversees global sales and marketing for Government and Commercial Oil & Gas Programs and Brand Protection.

“Kent’s extensive background in the brand protection, security and technology industries, along with his expertise in sales, marketing, channel and product management, is extremely valuable toward helping Authentix provide advanced authentication solutions that enable customers to thrive in supply chain complexity.” states Kevin McKenna, CEO of Authentix.

He began his career in the commercial and investment banking sector before entering the security industry in 1995. He was part of the original executive team, which created Authentix from the merger of Isotag and Biocode in 2003.  He has also served in executive roles with Ultrak, Smart Holograms, Boardroom Software, and TruTag Technologies.

Mansfield holds a Bachelor of Business Administration in Finance from Texas Tech University.

About Authentix:

As the authority in authentication solutions, Authentix helps customers thrive in supply and distribution chain complexity. Authentix provides advanced authentication solutions for governments, central banks and commercial products, ensuring local economies grow, banknote security remains intact and commercial products have robust market opportunities. The Authentix partnership approach and proven sector expertise inspires proactive innovation, helping customers mitigate risks to promote revenue growth and gain competitive advantage.

Headquartered in Addison, Texas USA, Authentix, Inc. has offices in North America, Europe, Middle East, and Africa serving clients worldwide. For more information, visit https://www.authentix.com. Authentix® is a registered trademark of Authentix, Inc.

 

Media Contact:
Sonyett Bailey
Senior Director, Corporate Marketing
sonyett.bailey@authentix.com

Authentix® Welcomes Jeff Bowers to its Executive Team

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ADDISON, Texas, April 18, 2019 – Authentix, the authority in authentication solutions, welcomes Jeff Bowers as Senior Vice President of Engineering.

In this new role, Bowers oversees all hardware and software development as well as the global engineering function. He brings more than 20 years of experience leading global development teams in full lifecycle product engineering and interfacing with customers to define, deliver and support solutions that meet current and emerging needs.

“The Engineering department at Authentix plays a critical role in advancing our technology products to accelerate our digital transformation and provide advanced authentication solutions to meet our customers’ evolving needs,” states Kevin McKenna, CEO of Authentix, adding that “We are thrilled to have Jeff on board to lead this charge.”

Prior to Authentix, Bowers spent 20 years with Giesecke+Devrient in various engineering and software solutions leadership roles. Bower’s career began at the Jonathan Corporation as the Engineering Manager.

Bowers earned his Master of Business Administration from Duke University – The Fuqua School of Business and a Bachelor of Science degree in Electrical Engineering from Ohio Northern University. Bowers lives in Dallas after recently relocating from Washington, DC.

About Authentix:

As the authority in authentication solutions, Authentix helps customers thrive in supply and distribution chain complexity. Authentix provides advanced authentication solutions for governments, central banks and commercial products, ensuring local economies grow, banknote security remains intact and commercial products have robust market opportunities. The Authentix partnership approach and proven sector expertise inspires proactive innovation, helping customers mitigate risks to promote revenue growth and gain competitive advantage.

Headquartered in Addison, Texas USA, Authentix, Inc. has offices in North America, Europe, Middle East, and Africa serving clients worldwide. For more information, visit https://www.authentix.com. Authentix® is a registered trademark of Authentix, Inc.

Media Contact:
Sonyett Bailey
Senior Director, Corporate Marketing
sonyett.bailey@authentix.com

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