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INDUSTRY: Spirits

Industry Expertise
Case Study
Example Applications
  Spirits authentication, spirits tracking, brand protection, anit-counterfeiting, product tracking, authentication

Authentix has an in-depth knowledge of the drinks industry, we have over a decade of experience in spirits authentication and brand protection. With our expertise, we have supported brand owners in their plight to regain stolen market share from counterfeiters and protect their loyal consumers from the dangers of inferior spirit.

With our in-depth knowledge of the drinks industry, we have supported brand owners in their plight to regain stolen market share from counterfeiters and protect their loyal consumers from the dangers of inferior spirit.

Within our extensive portfolio of solutions, we have an array of anti-counterfeiting, product tracking and authentication methods that may be put to use. We can authenticate all aspects of packaging materials, including bottles, closures and labels with overt, covert and forensic features. In addition, packaging materials can be uniquely and covertly coded to trace their provenance, thereby tracing the source of diverted stock. As a final and ultimate safeguard, we can authenticate the spirit itself through the incorporation of food grade markers. Added at parts per billion levels, analogous to a few seconds in 32 years, the markers cannot be detected by conventional chemical analysis, yet are readily detected with our propriety field technology. Being odorless, colorless and tasteless, the markers have no impact on the quality of the product and are undetectable through sensory analysis.

Married to a sustained program of in-market testing, via Authentix or in association with the IFSP, we have provided brand owners with the requisite tools to maintain the integrity of their brands and ensure the safety of their consumers. Take a look at our case study to see an example of Authentix in action. Better still, call us for an initial discussion in confidence to learn how we can help you.

   




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