Authentix is Founding Member of New Authentication Industry Organization
London -  January, 2007
The growing problems of global counterfeiting, piracy, identity theft and terrorism have created a compelling need to ensure the validity of vital government documents such as currency, passports, drivers licenses and identity cards. Also, companies the world over are increasingly under attack from counterfeiters who are stealing billions of dollars annually in revenue and profits, undermining public trust in valuable brands and in extreme cases causing injury and even death to unsuspecting consumers.

In this fight against fraud, governments and companies have increasingly come to rely on the use of authentication technologies as a first line of defense against counterfeits, in order to quickly and positively identify genuine products from fake products. Today, these authentication technologies are all around us, not just in money and credit cards, but in everyday products like clothing, footwear, computers, cell phones, video games, jewelry and software, and critical healthcare products like drugs and medical devices. But even though authentication technologies are everywhere, their use is not well understood by many stakeholder groups who can benefit from them.

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