Authentix—providing authentication and traceability solutions to brand owners for the prevention of diversion and counterfeiting
Brand owners are besieged with the growing threats of counterfeiting, diversion, and product theft. Current estimates place the total costs of illicit trade at 5-7% of world trade. With ever increasingly complex supply and distribution chains, brand owners have the need to verify a product is authentic—that it was manufactured by the actual brand owner, or it was manufactured with the brand owner’s authorization—and distributed by the authorized channel partners. In essence, brand owners seek to secure their supply chains and limit the scope of product recalls while ensuring consumer safety.
Authentix provides the most comprehensive authentication and traceability solutions within the brand security industry. More than just a technology provider, we are unique in the industry in providing fully integrated solutions that enable manufacturers to guarantee product surety. This beginning-to-end approach sets us apart from our competitors.
Authentix provides governments and brand owners with a means to effectively authenticate and track goods being sold throughout all points in the supply and distribution chains and verify this information in near real-time.