|
 |
Authentix has vast experience in consumer brand protection. From everyday items such as shampoo, cosmetics and credit cards, to the occasional items such as designer accessories and commemorative goods for sporting occasions, Authentix has provided an extensive range of authentication and track and trace solutions.
Authentix is unique in its ability to authenticate the products themselves as well as their packaging. With a range of overt, covert and forensic solutions, we can help the consumer to authenticate the product at the point of sale, whilst enabling field inspectors to authenticate the brand unequivocally through the use of special readers, thereby decreasing the potential for purchasing or selling counterfeit goods. Harnessed to a comprehensive range of support services, Authentix can implement and manage entire programs, including web surveillance, in-market testing and chain of evidence management, to ensure effective and sustainable remediation.
|
